The Boutique Travel Style is for travelers who prefer picturesque, family-run bed and breakfasts, a quant spot to drink coffee and the morning, and love to find unique deals with amazing ambiance and tailed service. This style of travel is more refined and focused on the experience or meaning it instills, rather than trying to be everything all at once.
There is currently a massive shift happening in the travel industry. Since the pandemic, people do not want these Instagram overloaded hot spots. Although people will always go to famous tourist spots, city centers, and major monuments, many people are becoming turned off by these overcrowded, overpriced vacation destinations. Instead, they are wanting more niche and unique destinations rather than planning a vacation catered to the masses. This means finding more remote or private areas that have been “less discovered” and certainly less touristy. They want an intimate feel and a special experience, not the be treated like everyone else. Which is why I predict we will see a gravitation towards lesser known areas and towns.
And the same goes for the experiences. Whether it’s a hotel, restaurant, or activity, it is going to matter more about what services you provide and how you make customers feel over how well known or exclusive it is.
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